The briefing your
competitors won't have.
Each week, Trove reads your last week of saves and writes what they mean. Your cultural intelligence, synthesised automatically. No prompts. No queries. The brief just arrives.
What you saved this week
The Attention Economy Is Eating Strategy Whole
stratechery.com
How Zara Built the Most Responsive Supply Chain
hbr.org
Why the Best Creative Briefs Read Like Short Stories
creativereview.co.uk
Culture Is the Brief
danco.substack.com
The Last Agency Model Standing
adage.com
What Your AI Vendor Won't Tell You
ben-evans.com
Your chosen morning, in your inbox
“This week you circled two ideas that look unrelated: editorial independence as a business model, and the governance of AI training data. Both ask the same question from opposite ends: who controls the frame? The saves from Stratechery and the three pieces on foundation models are not random. You are building an argument about power in the attention economy.”
Built for strategists. Tested by leaders.
The hero feature
Your saves are thinking.
Trove writes it down.
On the day you choose, Trove reads your last week of saves and produces a single paragraph: the thread running through what you have been reading, the argument forming in the background.
No other tool does this. Every competitor waits for you to ask a question. Trove asks it for you, then answers it.
It arrives whether you asked or not. That is the whole point.
Effortless now. Compounding later.
Save anything. Trove does the rest.
Save from anywhere
Extension, mobile share sheet, email forward, RSS, paste. Articles, PDFs, YouTube, podcasts, newsletters.
“Argues that editorial independence is not an idealistic constraint but a sustainable business model...”
Trove extracts and connects
Summary, themes, entities, tone, semantic vectors. Each save is linked to everything related in your library.
“This week you circled two ideas that look unrelated: editorial independence and AI governance. Both ask the same question from opposite ends...”
The brief arrives on your schedule
One paragraph. The argument forming in your reading. Your cultural intelligence, written for you, uninvited.
Taste Archetypes
Which kind of thinker are you?
Trove analyses your full save history and classifies your intellectual style. No quiz. Ten archetypes. One is yours.
Cultural Omnivore
Wide-ranging, theme-hopping, restlessly curious. You collect across disciplines and resist specialisation.
Deep Specialist
Concentrated, precise. Your saves orbit a tight constellation of themes. You read for mastery, not breadth.
Emergent Synthesiser
Your interests shift season by season. High volatility is your signal, not your flaw. You follow the energy.
Slow Burn Thinker
Steady, patient accumulation. You save sparingly but with precision. Every link earns its place.
Signal Hunter
You live in the feed. More than a third of your library comes from social and newsletters. You want to be right before everyone else.
Future Watcher
Technology and its consequences occupy a significant portion of your mind. You read the present to map what comes next.
Systems Thinker
Politics, culture, business, science – you are less interested in subjects than in the forces connecting them.
Cultural Critic
Art, media, design, cultural commentary. You read the world through a humanistic lens – interested in what things mean.
The Pragmatist
You save to build. Your library is heavy on tools, tutorials, and practical knowledge. Every link has a use case.
The Contrarian
You are drawn to the dissenting view, the counterintuitive take, the piece that challenges what everyone has already decided.
Calculated automatically from your library. No quiz required. Shareable as a card.
The Patina
Your taste is compounding.
A year of Trove is worth more than the year before.
Every save adds to a portrait of how you think: your themes, your sources, your evolution month by month. The Patina is not a dashboard you set up. It is something that emerges.
For strategists who brief, present, and advise for a living, this is a competitive advantage. Not a personal indulgence.
Patterns form over time
Your Patina
168 saves · 14 themes · since Jan 2026
“You began January absorbed in media criticism and attention economics. By March, brand strategy had taken over. Product design crept back in May – you are assembling something, not just observing.”
Everything your saves deserve.
Trove is the most complete tool in the category. Every feature exists because senior strategists needed it.
Intelligence
Capture
Reading
Organisation
Content Graph
See how your saves connect.
Invisible threads run through everything you save. The graph makes them visible.
Saves on the outside. Themes in the centre. Connections everywhere.
How we compare
Built for what others left out.
Every other tool helps you store or read. Trove helps you understand.
Trove £79/yr founding | Readwise £95/yr | Matter £47/yr | Raindrop £22/yr | |
|---|---|---|---|---|
| Proactive synthesis – no prompt needed | ||||
| Shareable intelligence profile | ||||
| No highlighting or annotation required | ||||
| Weekly intelligence briefing | ||||
| Taste intelligence (archetypes, profile, arc) | ||||
| Augmented browsing | ||||
| AI audio narration | ||||
| Offline reading | ||||
| RSS + newsletter inbox | ||||
| MCP server with proactive briefing tools | ||||
| Price | £6.58/mo* | £7.92/mo | £3.92/mo | £1.83/mo |
Competitor prices verified May 2026 from live pricing pages. *Trove billed annually as £79/yr founding price.
Why Trove exists
My bookmarking journey
Dates reflect my personal usage, not platform lifespans.
Delicious
2003–2012
The original tribe
Pinboard
2010
Tried it. Didn't stick.
2010–2012
Beautiful. Too passive.
2012–2025
Finally felt right.
Slack
2016–
Built my own system.
Trove
2026–
Built what didn't exist.
The Attention Economy and What Comes After
How Cities Shape the Way We Think
The Case Against Optimising Everything
What We Get Wrong About Creativity
The Long Goodbye to Linear Thinking
Pocket has shut down
Mozilla ended the service in 2025 after 14 years.
“I've been chasing this for over 20 years. Trove is the first tool that actually closes the loop.”
It started with Delicious in 2003 – the original social bookmarking community. Tags, shared links, the feeling that your saves meant something. I used it for nearly a decade. When Yahoo bought it and killed the vibe, I tried everything else. Pinboard. Flipboard. Nothing stuck the same way.
Then Pocket arrived and it finally felt like home. I migrated everything and used it every day for years. Thousands of saves. When Mozilla shut it down in 2025, nothing filled the gap.
Meanwhile I'd been running a parallel system: saving links to Slack DMs, building my own intelligence layer because no tool did what I actually needed. Tens of thousands of URLs, years of context, no way to make sense of any of it.
Trove is what all of them should have become. Not just a place to save things – a mirror that shows you what your saves say about you.
Mike Litman
Founder, Trove · Bookmarking obsessive since 2003
What made Pocket special
2012–2025 · R.I.P.
- 🧩The Chrome extension – one click and it was yours. No friction, no filing. Just saved.
- 📖Reading mode – stripped every page to pure text. No ads, no clutter.
- ✈️Offline reading – no signal on the tube? Already downloaded. Always with you.
- 📱Cross-device – save on desktop, read on the train. It just worked.
- 📚The list – opening Pocket felt like walking into your own library.
- 🎯It felt like yours – not an algorithm, not a feed. Just the things you chose.
Everything Pocket had, plus
2026– · The next chapter
- 🔁Import your entire Pocket history – bring years of saves across. Don't start from zero.
- 📰Weekly briefing – Trove synthesises what you've been absorbing. Pocket just held it.
- 🔍Semantic search – search by meaning, not keywords. "Articles about creative risk" finds them even if those words never appeared.
- 🧬Taste profile – ten archetypes, a shareable intelligence page. Pocket was private. Trove reveals you.
- 🗺️Content graph – a visual map of how your interests connect across everything you've saved.
- 🏷️Auto themes + highlights – Trove extracts what every article is really about and lets you mark what matters.
Pocket created guilt. Trove removes it.
The list grew faster than you could read. Every unread article was a small accusation. Pocket was brilliant at capture but made you feel behind. Trove works differently: you don't have to read everything. The act of saving is enough. Trove learns from what you choose to save, not what you find time to finish. Your taste compounds whether or not you cleared the queue.
What if Pocket had lived?
Imagine if Mozilla had kept building instead of shutting down. A Pocket that noticed your patterns. That synthesised your reading into something useful. That told you what you actually cared about, not just what you saved. That gave you a taste profile, a briefing, a mirror.
That's Trove. The Pocket 2.0 that never got built – until now.
Your saves are an autobiography.
If you used Pocket from 2012, you have over a decade of saved links. Every article you flagged, every essay that caught your eye, every thing you wanted to return to. That is a complete record of who you were becoming – your intellectual obsessions, your shifting interests, your unarticulated taste. Pocket collected it and never told you what it meant. Trove is the first tool that can actually read it back to you.
Pricing
Start free. Go deep when you're ready.
No credit card required. Founding price locks forever before it rises.
Free
Up to 100 saves. No card needed.
- 100 saves
- Browser extension
- Reader mode
- Semantic search
- Tags and collections
- Import from Instapaper, Raindrop, or bookmarks
No credit card required.
Billed annually as £79. Your founding price, kept for life.
Rises to £99 after the first 50 members.
- Everything in Free
- Unlimited saves
- Weekly briefing, on the day you choose
- Patina: taste profile that grows over time
- Taste archetype + arc narrative
- ElevenLabs AI audio narration
- Augmented browsing extension
- Offline reading, search, and notes
- RSS feeds, newsletter inbox, YouTube, PDFs, Kindle
- MCP server: Trove inside Claude Desktop and Cursor
- Per-article Q&A, Notion export, API access
Secure payment via Stripe. Cancel any time.
Founding price rises to £99/yr once 50 members are in.
Already saving links?
Import from Instapaper, Raindrop, or your browser bookmarks. Bring 500 saves. See your taste in 30 seconds.
Taste is a professional skill.
Trove is where you develop it.
Your cultural inputs, synthesised. Your taste, compounding. Your briefing, on schedule.